Week 4 – Artist Conversation – Cintia Segovia Figueroa

Exhibition Information

Artist: Cintia Segovia Figueroa

Exhibition: Mexico Already Changed

Media: Video/Film

Gallery: Max L. Gatov Gallery East

Website: cintiafigueroa.com or cintiasegovia.com

(she said that her website is her first and last name but it didn’t work so I did some research and stumbled on cintiasegovia.com)

About the Artist

Cintia is an undergraduate student at California State University, Long Beach and she is currently on her second year. She is pursuing her MFA and had a Bachelor’s Degree in Communication Science in Mexico. Later on, she started working in advertising at a television company where she gained valuable technical skills, such as film and video productions. Cintia moved to America six years ago from Mexico City. Her focus is photography but doesn’t have any specific focus because she loves all kinds. When she was young and was still in Mexico, she grew interest in photography. Cintia is also a professor at California State University, Northridge. She currently teaches Intro to Photography and Digital Photo Image.

Formal Analysis

Even though Cintia’s focused is photography, the artwork she had in the gallery was a video of her acting as a newscaster or mass media celebrity. In the film, she is walking down the road at a somewhat rural place while holding the camera in front of her. She speaks in Spanish and English alternatively and uses a common word that most people would know; however, a pop up bubble would appear with the word in it and its definition so the viewer would understand if they didn’t. There are certain scenes where she is wearing a jacket/blazer and the others, she is wearing a shirt that I assume is what women wear in Mexico.

Content Analysis

img_1772         Mexico Already Changed is about a well-off Mexican woman who speaks Spanish and English who tells her plans to leave her country. Cintia used her experiences as an immigrant and her troubles fitting in the society. During the interview, she mentioned that she felt unwelcome when she migrated here because of the questions the government would ask that weren’t really relevant to her. I can relate to Cintia because I also migrated to the United States 15 years ago. It was hard to deal with the extreme change of culture that left me feeling lost. She also talked about the moral values that she dealt with because the American culture is different than her Mexican culture. I really enjoyed how the film portrayed her experiences as an immigrant because many people can relate to it.

My Experience

When I was walking around outside the galleries, I really curious about the exhibition because I saw the word “Mexico” on the wall. It came from the projector with big white letters. The room was also dark so I was even more curious about what was going on. I walked in and saw a television hanging on the wall. At first, I thought it was a v-log but it was kind of similar to it. I was entertained by the humor and sarcasm Cintia was portraying as a newscaster. I’m a Filipino so I do not know that much Spanish, but when she says a word that was important, a bubble pop up with the word and its definition so everyone would get it. I have never been in a gallery where there’s a robot roaming around the floor and I thought that was cool. The robot toy slowly roams around the room and ask questions out loud about what the government would ask when you’re applying for the citizenship. Overall, it was a really fun experience talking to Cintia about her background. She was very nice and really passionate about photography and about teaching students. She motivated me to further explore my interest in photography and hopefully I’d get better at it.


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